Break & Build
Let’s be real. Gym culture can be a lot. It’s the same old story: picture-perfect bodies, shredded abs, and those cringy “before-and-after” shots. But what about the messy middle, the part where you’re showing up, sweating it out, and pushing through without instant results? That’s where real growth happens. For this project, I flipped the script with a bold, in-your-face typographic response that ditches perfection and celebrates the journey. It’s raw, it’s real, and a reminder that progress always beats perfection.
Mingle
Mingle is all about good times and great company. For the “Mingle Moments” campaign, we wanted to show how every bottle is basically an excuse to celebrate, whether it’s a big party or a chill catch-up. The goal? Make Mingle the go-to wine for young adults who want something affordable, fun, and perfect for making memories. It’s more than just wine; it’s your new favourite sidekick for every get-together.
Locked In
Energy drinks have a bit of a rep for being all chaos and no chill. With the “Locked In” campaign, we wanted to flip that idea, showing Reboost as the go-to fuel for dialled-in and focused gamers. It’s all about turning that deep-dive gaming obsession into a total flex, with absurd scenarios and unapologetic energy.
In my work era
VGP Recruitment is all about helping Gen Z creatives land their dream gigs. For this project, we wanted to make VGP the go-to agency by showing how they’ve got your back from grad life to career glow-up. The campaign “In My Work Era” brings major nostalgic yearbook vibes, with doodles that feel super Gen Z. It’s all about keeping things playful, authentic, and interactive, while helping young creatives imagine (and sign off on) their bright futures.