Mingle
Wine
Project Objective
To position Mingle as the go-to wine for young adults who value connection, celebration, and authentic social moments. The aim is to build brand loyalty by making Mingle synonymous with good times, good company, and accessible fun.
Concept Solution
The campaign celebrates the chaos, laughter, and beauty of spontaneous get-togethers. With playful messaging and visuals. The campaign uses cheeky copy, bold visuals, and a tone that speaks directly to Gen Z and Millennial audiences, positioning Mingle as a wine and a catalyst for connection.
Labels and Bottles
The Mingle bottle range brings the brand’s playful personality to life with fun, youthful illustrations and cheeky wine names. Each bottle is designed to spark a smile and start a conversation, because wine should never be boring. The range includes “Rosé Before Brosé” (rosé), “Sip Happens” (white), and “Single and Ready to Mingle” (red). Bold, light-hearted, and made for good times.
Merchandise
To keep the good vibes flowing beyond the bottle, the Mingle merch range brings the brand’s cheeky charm to life. With tote bags, vinyls, and T-shirts featuring punchy slogans and playful illustrations that match the bottle designs. It’s merch made for the social set—fun, flirty, and perfect for anyone who’s here to sip, mingle, and make memories.
Social Media
Mingle’s social media is all about keeping things light, playful, and shareable. The content is made to pop in the feed and get people tagging their friends. The tone is cheeky, relatable, and full of personality.
Rationale
Mingle was created as more than just a wine brand, it’s a celebration of connection, spontaneity, and shared moments. The goal was to design a brand that speaks to young adults who value good vibes over formality. Through bold names, playful visuals, and cheeky messaging, Mingle turns everyday hangouts into something worth toasting. From the bottles to the merch to the socials, every touchpoint is designed to invite people in, spark conversation, and keep the fun flowing.